Dr. Alex Hynes is a force of nature: whether she’s on the floor in the emergency hospital, leading her team as a company director, showcasing our profession to the world on the Bondi Vet television show, mentoring the thousands of young vets who look up to her, or taking care of her daughter, you can’t help but be inspired by her passion and energy when she crosses your path. In our long awaited episode with Alex we talk to her about where she finds her motivation and whether she ever has bad days. Alex gives us a master class on connecting with our clients: what they need from us, how to effectively give them what they need and how to demonstrate value in what you do. We talk about how things are different during the time of Covid-19 and how you and your business can stand out as a shining light in these potentially dark times.