If you did a little victory dance - and let’s face it, we all did - when it was announced that vets are an essential service during the early days of the covid outbreak, then perhaps we should talk about how you value yourself and the services you offer? Dr. Shibly joins us again to talk about value: how most vets shoot themselves in the foot on a daily basis when it comes to demonstrating value to our clients, and strategies to fix this. Listen carefully for the two words you should never use in front of your clients!